Acquiring entrants (called Contestants) for a giveaway is not always as easy as it sounds. Sure, you (the Sponsor) are giving away a free prize in exchange for someone's data (even as innocuous as name, email, mobile and zip), but this exchange still comes with challenges. Below, you will find a quick 5 step guide to help you acquire entrants and how CliquePrize® solves this problem:

1. Make Entry as Simple as Possible with One-Click Registration

One of the biggest barriers to entry in any giveaway is a complicated sign-up process. CliquePrize® eliminates this issue with one-click entry. Contestants only need to enter their information once when they create their account on the app, and subsequently can enter up to 5 giveaways per day with just one click. This reduces friction and increases registration rates substantially since Contestants aren’t required to fill out lengthy forms every time.

2. Offer a Prize That Local Contestants Actually Want To Win With Strong Odds of Winning

The success of a giveaway depends on the attractiveness of the prize. Small businesses should focus on offering something that truly resonates with their local audience—whether it’s a free meal, a salon package, a retail store gift card, or an exclusive local experience.

Since CliquePrize® focuses on local metro markets rather than national giveaways, the odds of winning are significantly higher. This is a powerful marketing tool—since Contestants are more likely to enter when they know they have a real chance of winning.

3. Use Refer A Friend To Market The Promotion For You

Word-of-mouth viral marketing is one of the most effective ways to grow a giveaway. CliquePrize® offers Referral Rewards Points, allowing Contestants to earn points by referring friends who register a valid account. This encourages Contestants to share the giveaway with friends since there is something in it for them to share the promotion.

By promoting a “Refer a Friend” campaign, small businesses can increase visibility and participation organically—turning existing Contestants into brand ambassadors.

4. Promote the Giveaway on Social Media

Social media is a game-changer when it comes to attracting Contestants. Don't shy away from using it.

• Post the Giveaway Link: Share your easy to remember Bullseye! handle URL on our social media channels. For example, if your bagel shop was called Rays Bagels and you grabbed the handle https://www.cliqueprize.com/@raysbagels. Contestants can paste this URL into their iPhone and automatically be redirected to your giveaways on CliquePrize® along with your small business summary, company address (linked to Google maps), phone, website, and social media links.
• Use Hashtags & Local Tags: Adding hashtags like #LocalGiveaway, #CityNameGiveaway, #FreeGiveawayCityName, and #YourCityName helps boost visibility organically
• Create Countdown Timers: Build urgency by posting countdown reminders leading up to the deadline. This can be done with posters around your small business or through emails and SMS Text messages.

Always encourage Contestant Engagement by asking them to comment, tag friends, or share the post for additional exposure.

5. Run a Private Giveaway to Reward Loyal Customers

Not all giveaways need to be open to the public. Small businesses can run a Private Giveaway on CliquePrize® exclusively for existing customers. This is an exceptional tactic to boost customer retention and appreciation.

CliquePrize® provides a FREE 8x10 printable PDF poster for Sponsors to use for Private Giveaways. This in-store poster includes:

• A QR code for instant promotion access
• A fail-safe 4-digit entry code for Contestants who cannot scan the QR code successfully

By displaying this poster at the checkout counter, around the store or office, or even via email, small businesses can drive more Contestant entries directly from their customers.

What Separates CliquePrize® As The Premier Giveaways App for Small Business

Localization

Since CliquePrize® targets local metro markets, which is backed by a patent-pending technology that leverages Apple Location Services to ensure Contestants are in fact, local to your small business. Contestants must have Apple Location Services turned on to verify location and CliquePrize® confirms proximity to your small business based on nearest Metro Market.

This means:

✔️ Contestants are truly local, increasing foot traffic to small businesses

✔️ Small Businesses aren’t wasting prizes on distant, irrelevant Contestants

✔️ Odds of winning are significantly better for Contestants—making giveaways more attractive

Security

Security is a major concern for anyone entering an online giveaway. Its not inexpensive to have world class security. Small businesses know this. Fortuntately, CliquePrize® is hosted on Microsoft Azure’s cloud, which ensures that Contestant data is protected and encrypted. Sponsors can confidently promote their giveaways, knowing that Contestant information is stored safely with industry-leading compliance standards. Can online sweepstakes say the same? Not likely.

Partnerships

Small business owners want Sales Qualified Leads (SQLS). For example, if you own a shoe store, you want to partner with a 5K race or similar local athletics organization to drive relevant traffic to your giveaway. But how? By trading banner links and partnering with their website as an Affiliate Publisher. CliquePrize® is the only app that has this feature. You can add and manage Publishers or pay a small fee to have our in-house digital agency called Digital Media do it for you. The cost is minimal compare to the quality of leads you can get from the right partners.

CliquePrize® makes it easier than ever for small businesses to run effective giveaways, increase brand awareness, and generate leads—all while keeping participation local and secure.

By focusing on one-click entry, local targeting, referral rewards, social media promotion, and Private Giveaways, small businesses can maximize their giveaway’s impact and turn participants into repeat paying customers.

Ready to launch your next giveaway? Download the CliquePrize® app, create a FREE Sponsor account and start engaging your local audience today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***