The Copper Coin Base Coin Package: Text to Instant Win Promotions

CliquePrize® offers various promotional tools, one of which is the Text to Instant Win product, available under the Copper Base Coin Package. This product allows small businesses to run text-based instant win promotions where Contestants can text a keyword and find out immediately if they have won a prize or not.

How It Works:

1. A small business, called a Sponsor, creates an account and can choose the Copper Base Coin Package on the CliquePrize® mobile app
2. The Sponsor must then choose a specific keyword and a duration for the promotion
3. Contestants must be told verbally or through marketing to text this keyword to the CliquePrize® mobile number
4. The app instantly notifies the Contestant if the individual has won or not
5. The small business captures the Contestant's data, including mobile number, for future marketing

Why Text to Instant Win? Perfect For Live Events

Text to Instant Win is particularly effective for live events such as grand openings, trade shows, and community festivals. Contestants are more likely to engage when they see an immediate benefit, and the excitement of instant results. The ability to capture mobile numbers in real time also allows small businesses to follow up with attendees, especially with timely offers.

Other Coin Packages and Mobile Number Capture

All other CliquePrize® promotions, regardless of the coin package, capture mobile numbers:

• Platinum (Giveaways/Sweepstakes): One or more random winner(s) can be selected
• Gold (Video Contests): Contestants can upload their own videos to YouTube and copy the URL into CliquePrize®; alternatively, they could vote or rate the best videos or do both (depending on the Video Contest format)
• Aluminum (Event Registration): Event attendees are tracked using QR codes and one or more can win prizes just for attending
• Bronze (Raffles): Contestants donate money directly to the Sponsor and they get a Donation Code to retrieve their digital tickets; winners are also selected digitally
• Zinc (Surveys, Polls, and Quizzes): Contestants get graded on quizzes, vote for the best (in a poll), or input their customer feedback (from a questionnaire); or they do all 3 formats in a single survey; the Sponsor chooses the format and the objective.

This means that any small business using CliquePrize® can build a local database of mobile contacts with a variety of digital promotional products designed to capture leads.

Using HelloLeads CRM for SMS Marketing

Once mobile numbers are collected, small businesses can use a customer relationship management (CRM) system like HelloLeads, a CliquePrize® partner, to manage and engage customers through text messaging. HelloLeads integrates with Twilio, so that small businesses can send text messages for $0.07 per message in the U.S. Since CliquePrize® ensures all leads are local, most texts will reach people within the small business's community. Even if someone moves into town and retains an out-of-area phone number, their proximity remains the key factor, not the area code.

Effective Uses of Text Messaging for Small Businesses

To make the most of Text Messaging, small businesses should focus on three key elements:

1. Offer

A strong, compelling offer drives engagement. Examples include:

• Discounts: "Show this text for 20% off your next visit!"
• Exclusive Deals: "Get a free appetizer with any purchase today only!"
• Limited-Time Offers: "Flash sale! 50% off for the next 2 days"

2. Timing

When a message is sent greatly impacts its effectiveness:

• Morning: Perfect for breakfast spots or coffee shops
• Lunchtime: Ideal for restaurants promoting daily specials
• Evening: Great for retail stores, gyms, and event promotions

3. Value

Contestants should feel they’re receiving something worthwhile. Messages should be:

• Concise: Keep texts under 160 characters
• Actionable: Provide a clear call-to-action
• Exclusive: Make them feel special by offering deals only available through SMS

Text messaging is one of the most effective tools for small business marketing, especially when combined with CliquePrize® promotions and a CRM like HelloLeads. By capturing mobile numbers through engaging contests and instant win promotions, Sponsors can maintain direct communication with local Contestants, send cost-effective SMS campaigns via Twilio, and drive real foot traffic with timely, valuable offers. With the right strategy, SMS marketing can be a game-changer for small businesses looking to grow their customer base and boost sales.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***